The DMO of the Community of Ambito Maremma Toscana Area Sud participated on 21-23 February in the ‘Buy Cultural Tourism - 8th B2B Workshop of Cultural Tourism’ during the 11th edition of ‘TourismA’, held in Florence at the Archaeology and Cultural Tourism Fair.
Format of the event In-person B2B Workshop dedicated to the Cultural and Archaeological Tourism sector reserved for the meeting between supply and demand of cultural itineraries and trips between professional operators in the tourism sector.
Buy Cultural Tourism is a moment of exchange and comparison aimed at destinations, organisations and operators involved in the offer of itineraries or tourist services with the theme of cultural heritage in all its forms: cultural heritage, UNESCO sites, history, archaeology, art, architecture, cultural landscape, events, experiences, etc.
In the area reserved for the workshop, SELLERS - tourism boards, local authorities, DMOs, consortia, DMCs, specialised tour operators and other organisations offering cultural itineraries, experiences and trips - had a workstation available to meet BUYERS - travel agents, product managers of tour operators, CRALs, associations and other B2C organisations, both Italian and foreign, interested in enhancing their offer of cultural trips, experiences and itineraries to their customers.
Attached are some pictures that testify to the presence of some members of our DMO in the relentless work of promoting our destination brand.